yo check this out:
http://participatoryculture.org/download.php

IMHO, this will be a great way for filmmakers to get their content out in a cheap/easy way to a huge audience yet without making the quality sacrifices previously required for web distribution.

Whoa. Sweet. It's like iTunes for video. Except cooler. And not like iTunes at all.

Wow.....

Apparently Apple is planning on getting into this underdeveloped market soon too.

I never thought I would say this, but I want a mac...

yeah, I love the way it is set up ... where you publishers can serve directly or use bit torrent to keep bandwidth cost down. And that it's open source. I would be shocked (pleasantly) if apple will do all that. they're too much of a control freak.

open source? doubtful. apple seems to hate the open source community. maybe we'll be pleasantly surprised.