This just might interest some of you guys.

CITY OF INDUSTRY, CA – Jada Toys® and Chub City® announce today the “I-Playaz Commercial Contest” where all hobbyist and professional filmmakers and videographers have the opportunity to create a 28-second commercial for prize money and a chance to show their creations at the upcoming 2007 International Licensing Expo in New York City at the Chub City booth. This contest is open for submission between March 1, 2007 and May 31, 2007.

Every submitted commercial must integrate or feature the Chub Cityinteractive Toys called the I-Playaz. There are four I-Playaz to choose from - The 1959 VW Beetles, which come in two colors and the Chub City Characters Chub-C and Hype. The I-Playaz plugs into any MP3 player or any other music source and play music, dance, groove and light up to the songs being played. These toys are widely available at Target, Kmart, Amazon.com, Fry’s Electronics and other toy retailers. No purchase is necessary for entry into this contest.

Prize money includes $5,000.00 for the first prize winner, $1,000.00 for the second prize winner and $500.00 for the third prize winner.

All entries must be received by May 31, 2007. Rules, and regulations apply, please go to www.iplayaz.com for entry forms and details. The winner will be unveiled June 19, 2007 at the Chub City booth of the Licensing International Expo in New York City.

The Licensing International Expo, www.licensingshow.com, is where 23,000 key decision making retailers, advertisers, marketing professionals, and manufacturers from around the world and across all consumer product categories in the 180-billion dollar worldwide licensing business meet in one location to make deals regarding over 5,700 properties and designs. Jada Toys will exhibit its Chub City brand and licensed products at the Expo.

I-Playaz Video Contest Quote
“We are very excited to give great aspiring professionals the possibility of being seen at a huge marketing event,” said Marlene Cuesta, Vice President of Licensing for Jada Toys. ”The winner will receive $5,000.00; however, future potential in the industry and bragging rights will be limitless.”

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