The oscars are becoming more and more just a media game. I shouldn't watch them, since they're pointless, shallow and boring, but sometimes it funny to see upsets like the Eddie Murphy fiasco. His reaction to not winning was great. This year, although I think they actually picked deserving people this time, I still watched it drunk and didn't give a **** if the Coens won or not. Judging by their speeches, I'd say they didn't care all that much either.
Also, braininabox, have you seen an advanced screaming of Button already? That, along with Blindness and The Road are among my top anticipated films this year (and all 3 are literary adaptations, oddly enough).